Dear Aesthetic Colleague,
A couple of years ago a light bulb went off...sharing a marketing idea only provides half the solution. Missing from many lectures, books or webinars is the “now what?” to take an idea from concept to creation. I am excited to announce our new marketing book written to offer practices this needed “how to” guide for continued growth. Created as the sequel to Thrive, which was authored by myself and Dr. Steven Dayan, our newest book reveals step-by-step instructions for creating a simple yet impactful marketing plan for your aesthetic practice.
DRIVE: The Power of Execution offers proven formulas while sharing relatable stories of successes and failures. Designed for practices looking for a few fresh marketing ideas and for offices looking to create a comprehensive growth plan, the inclusion of execution steps will help your staff achieve these goals. The book is overflowing with hundreds of new strategies and innovative solutions all designed to increase your practice’s profitability. The concepts are easy to recreate and most importantly, result in change. I invite you to read the first chapter of this 250-page guide to sample the content. For practices looking for maximum impact, a corresponding workbook and video series is also available.
I have written this book with tremendous passion and respect for the thousands of providers I have had the pleasure of meeting over the past 10 years. I hope the information shared in DRIVE reflects my genuine gratitude to the industry and ignites a deep passion for aesthetic marketing within your team.
Meet the Author
With over 12 years of aesthetic medical marketing experience, Tracy Drumm Weldon has tremendous passion and knowledge for the industry. Working with over 1,000 practices, top pharmaceutical and device companies, she is known for her aggressive, creative, and effective marketing strategies that consistently produce tremendous results for her clients. DRIVE: The Power of Execution is her third medical marketing textbook. Additionally, she has published over 100 marketing articles and currently has two columns being published in Modern Aesthetics Magazine and Practical Dermatology.